AD WATCH: Burger Lounge

AD WATCH: Burger Lounge

Being named “Best Local Hamburger Joint” by San Diego Magazine is nice and all. But Burger Lounge, a four-unit chain specializing in organic, grass-fed burgers, wanted the social-media fame to go along with its accolades in the mainstream media.

The brand executed an aggressive offer to increase its following on social network Twitter, offering a free burger to anybody who could prove they follow Burger Lounge online.

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