4Q sales improve at Applebee’s, IHOP

Higher checks offset traffic declines, DineEquity says

Revitalization efforts and higher checks boosted fourth-quarter sales at DineEquity’s Applebee’s and IHOP brands, despite declines in guest traffic, the company said Wednesday.

In a preview of results for the fourth quarter ended Dec. 31, DineEquity said a 2.1-percent price increase helped build check averages despite falling guest counts at the 2,000-unit Applebee’s Neighborhood Grill & Bar.

DineEquity also cited ongoing marketing initiatives and menu enha

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish