2008 The Year in Review: Ads and promotions

2008 The Year in Review: Ads and promotions

DOMINO’S PIZZA returned its long-lost legacy of quick delivery to its brand message with the January rollout of the “You Got 30 Minutes” campaign. Domino’s, remember, differentiated itself from larger competitors in the mid-1980s with a guarantee of 30-minute delivery, but had to abandon that positioning in 1993 when the chain was ordered to pay $79 million to a woman injured by a Domino’s delivery driver.

The “You Got 30

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish