What's next for McDonald's marketing

What's next for McDonald's marketing

Industry watchers speculate on the chain’s strategy after chief marketing officer Neil Golden’s retirement.

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless think the brand could seize new sales-driving opportunities with its menu and digital platforms.

Restaurant marketing veteran Dan Dahlen said Golden’s decision to retire is not an indictment of his

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