Video: Wendy's crowd-sources for new ad campaign

Video: Wendy's crowd-sources for new ad campaign

Chain taps social media to write “Pretzel Love Stories”

Wendy’s “Pretzel Love Stories” ad campaign uses comments from social media to write the dialogue for soap-opera-inspired short videos about its new Pretzel Pub Chicken sandwich.

Wendy’s actively courted social media attention in what the company called a “360 marketing campaign” for its pretzel bun sandwiches, starting with the debut of the Pretzel Bacon Ch

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish