Top restaurant ads accentuate brand strengths

Top restaurant ads accentuate brand strengths

Brands break through by emphasizing their core attributes, Ace Metrix finds.

Restaurant marketers reported a number of exceptional TV campaigns in the second quarter, with many brands breaking through the clutter by accentuating strengths they have cultivated for years in their advertising, according to a new study from Ace Metrix.

The Mountain View, Calif.-based advertising research firm found that Baskin-Robbins and Olive Garden led their respective categories of quick-service and casual-dining marketers with multiple commercials earning top “Ace Score

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