McDonald39s Pay With Lovinrsquo ad campaign

McDonald's Pay With Lovin’ ad campaign.

Survey: McDonald’s campaign helps boost word of mouth

“Pay With Lovin’” ads don’t lift brand perception, YouGov BrandIndex finds

Consumers talked about McDonald’s’ “Pay with Lovin’” promotion more than any other television ad that aired during the Super Bowl, on Feb. 1, but the campaign doesn’t appear to have positively impacted brand perception, according to survey by market research firm YouGov BrandIndex.

McDonald’s unveiled its “Pay with Lovin’” commercials during the Big Game. The promotion, which ran through Valentine’s Da

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