Restaurants roll out giveaways, games for football season

Restaurants roll out giveaways, games for football season

Buffalo Wild Wings, Pizza Hut, McDonald's and more aim to boost profits and customer engagement with promotions.

The National Football League’s regular season kickoff on Sept. 4 drew a blitz of promotions from restaurants seeking to profit from the next five months of gridiron games.

Strategies ranged from playbook standards such as new, shareable limited-time offers to high-tech games designed to deepen customer engagement on- and off-premise.

Pizza Hut enticed pigskin fans with game-time offers of $7 cheese pizzas, while Hooters launched a Big Game Eats menu featuring new Tex M

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