Restaurants pass on in-game Super Bowl commercials

Restaurants pass on in-game Super Bowl commercials

Chains focus on cost-effective pregame ads and social media opportunities.

Restaurant brands are punting on expensive in-game commercials for Super Bowl XLVIII in favor of more cost-effective marketing strategies like pregame commercials or, increasingly, social-media campaigns before and during the big game.

Unlike last year, when Taco Bell and Subway ran in-game commercials during the National Football League’s championship game, no restaurants have announced plans to adver

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish