Latest restaurant promotions highlight health, not calories

Latest restaurant promotions highlight health, not calories

Brands look to stand apart from typical low-calorie menus

One week into the New Year, restaurant chains know consumers have stuffed themselves silly with holiday indulgences for several weeks and are now looking to cut back.

These days, however, low-calorie menus are standard year-round fare. The challenge of this diet season is to appeal to New Year’s resolutions in a way that stands out from the crowd.

This year, Kansas City, Mo.-based Applebee’s is moving away from promoting dishes below a certain number of calories with i

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