Restaurant Marketing Watch: The power of familiar faces

Restaurant Marketing Watch: The power of familiar faces

NRN editor and restaurant marketing expert Mark Brandau breaks down what you should be watching in the industry this week. Connect with him on the latest marketing trends and news at @Mark_from_NRN and [email protected] Related Top restaurant ads accentuate brand strengths Carl's Jr., Hardee's promote healthful items More restaurant marketing news  

We’ll always have Paris.

By that, I mean we’ll always have Paris Hilton as the first example of CKE Restaurants’ nearly decade-long campaign of selling burgers to their “young, hungry guys” demographic via TV commercials starring hot celebrities. Since Hilton’s racy spot in 2005, in which she ate a Thickburger while covered in suds and straddling a Bentley she allegedly was washing, the parent company to Carl’s Jr. and Hardee’s has repea

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish