Restaurant Marketing Watch: McDonald's 'Signs' ad sparks controversy

Restaurant Marketing Watch: McDonald's 'Signs' ad sparks controversy

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and [email protected] RELATED: • McDonald’s updates ‘I’m Lovin’ It’ campaign • McDonald’s service push includes big digital spending • More restaurant marketing news

In what is likely a sign of an uphill battle to come, the debut of a new McDonald’s television ad Sunday sparked mixed reviews, and within 24 hours was the subject of Internet parody.

The new ad aired during the NFL playoffs and the Golden Globe Awards ceremony, and is in the first wave of marketing since the Oak Brook, Ill.-based operator announced an update of its brand vision in early January.

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