Carl39s Jr touted its Mile High Bacon Egg amp Cheese Biscuit on Twitter

Carl's Jr. touted its Mile High Bacon, Egg & Cheese Biscuit on Twitter.

Restaurant Marketing Watch: 4/20 becomes unofficial day of the munchies

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and lisa.jennings@penton.com. RELATED: • Restaurant Marketing Watch: Social media dominates Valentine's Day marketing • Restaurant Marketing Watch: Restaurants will win on Super Bowl Sunday • More restaurant marketing news

It’s not a national holiday, major sports event or even an Apple tech rollout, but April 20, or “4/20,” has become a date of note on the marketing calendar, and restaurant brands are taking advantage.

Once an insider code of sorts for marijuana smokers, the number “420” has become a touchpoint for stoners. As a result, April 20 has become an unofficial day of marijuana appreciation.

Where people are smoking pot — or ingesting it by other

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