Restaurant chains build buzz with Super Bowl reveals

Restaurant chains build buzz with Super Bowl reveals

NRN West Coast Bureau Chief Lisa Jennings looks at how quick-service brand campaigns stretch out marketing beyond game day

Lisa JenningsThere is a football game scheduled this weekend that will prompt Americans to eat a projected 1.3 billion chicken wings, order at least 23 million feet of pizza and, hopefully, pack any restaurant and bar with a TV to quaff a beverage or two.

But for restaurant chains, the season of Super Bowl is also a time for splashy advertising to

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