Taco Bell Live Ms

Research: Taco Bell should market to parents

Surveys from YouGov Omnibus and YouGov BrandIndex indicate that apart from Millennials, parents with children under 18 are a key demographic for Taco Bell.

Taco Bell’s announcement in mid-July that it would discontinue kids’ meals hinged on the brand’s desire to better focus its menu and marketing on its target audience: Millennials.

Since February 2012, the 6,000-unit Mexican quick-service chain has actively courted the coveted group of consumers born between the late 1970s and early 2000s with its “Live Más” campaign, intended to speak to a lifestyle Millennials aspire to  and move the brand

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Contact: Desiree Torres [email protected]

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