Plan Check Fairfax interior

Plan Check Fairfax interior

Plan Check Kitchen founder takes offbeat marketing approach

Terry Heller draws on experience in hip-hop world to brand emerging restaurant

Terry Heller is relatively new to the restaurant business, but his background in alternative marketing for hip-hop artists has helped him brand Plan Check Kitchen + Bar, his fledgling restaurant chain, in an unconventional way.

Heller’s first job was working with artists Eazy-E and Dr. Dre to market songs that he couldn’t play in public and that wouldn’t get radio air time because the language wasn’t suitable for a general audience.

In February

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