Pizza Patrón campaign benefits from ethnic focus

Pizza Patrón campaign benefits from ethnic focus

The chain’s marketing for La Chingona pizza succeeded due to its specificity, officials and observers say.

Marketers said restaurant brands could replicate Pizza Patrón’s successful limited-time offer within the Hispanic demographic by focusing more narrowly on a certain nationality, so long as they know whom their customers are and where they live.

Dallas-based Pizza Patrón recently reported that its La Chingona pizza was its most successful limited-time offer ever, making up 4 perce

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