It’s rare to find a developing chain that seems to be doing everything right.
Smashburger might be that chain.
In just six years, the Denver-based fast-casual chain has grown to 220 units. Smashburger had estimated U.S. systemwide sales of $162 million in 2012, according to Nation’s Restaurant News’ Top 200 census.
Almost every step Smashburger has taken follows the most important principles of marketing, in my opinion. They are: a focus,
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Please log in.