The pillars of branding success

The pillars of branding success

Laura Ries shares thoughts on Smashburger's success story and what it's doing right.

It’s rare to find a developing chain that seems to be doing everything right.

Smashburger might be that chain.

In just six years, the Denver-based fast-casual chain has grown to 220 units. Smashburger had estimated U.S. systemwide sales of $162 million in 2012, according to Nation’s Restaurant News’ Top 200 census.

Almost every step Smashburger has taken follows the most important principles of marketing, in my opinion. They are: a focus,

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TAGS: Fast Casual
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