Pei Wei touts new menu items, brand refresh

Pei Wei touts new menu items, brand refresh

The fast-casual chain will launch an integrated advertising campaign next week

Pei Wei Asian Diner next week will launch an integrated advertising campaign, executives said Tuesday.

The “Wei Better” campaign will include radio advertising, outdoor and digital advertising and emphasize the brand’s “refresh” campaign of the past year, as well as recent additions to its menu, said Chris Tebben, vice president of marketing at the 192-unit fast-casual division of Scottsdale, Ariz.-based P.F. Chang’s China Bistro Inc.

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