Papa John’s ads emphasize ingredient transparency

Papa John’s ads emphasize ingredient transparency

Chain works to be more open about what’s in its pizza

Papa John’s International Inc. has used the tagline “Better Ingredients. Better Pizza.” for nearly 20 years. But as more restaurants shift to all-natural ingredients, the pizza chain has decided to intensify its messaging around that idea.

The Louisville, Ky.-based company recently launched a series of national ads, including a 60-second spot, that highlight its commitment to “clean ingredients,” or ingredients with fewer additives.