Panera campaign emphasizes commitment to food quality

Panera campaign emphasizes commitment to food quality

Operator urges consumers to demand menu transparency

Panera Bread Co. debuted Tuesday a new national advertising campaign to highlight the operator’s ongoing commitment to natural ingredients and “food as it should be.”

The campaign will include a series of television ads, digital and display content, billboards and radio spots that will begin to air this week. For the first time, the 1,901-unit fast-casual chain will place long-form versions of its ads in movie theaters this summer.