Outback leverages ‘Throwback Thursday’ for ‘Date Night’ promotion

Outback leverages ‘Throwback Thursday’ for ‘Date Night’ promotion

Brand draws on photo-sharing trend to boost social media marketing

Outback Steakhouse debuted a new “Date Night” promotion on Thursday that leveraged the popularity of “Throwback Thursday” to boost the social media traction of its marketing campaign.

Outback, the 977-unit chain owned by Tampa, Fla.-based Bloomin’ Brands Inc., layered social media support on its offer of a Date Night meal of two sirloins, two sides, two salads and a shared

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