Laura Ries

Never overlook the importance of visibility

Marketing Matters

A number of years ago, we did some research for a bank client of ours. One of the questions we asked bank customers was, “What was the No. 1 reason for choosing the bank you are currently doing business with?”

The No. 1 reason: location.

If consumers pick banks to handle their financial assets based primarily on where they are located, what does that say about their reasons for choosing a restaurant to handle a meal?

McDonald’s: No

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