Laura Ries
Laura Ries

Most successful slogans have dual meanings

Marketer Laura Ries discusses the importance of two-sided slogans. This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today. 

Burger King has invited its agency partners, as well as a number of outside agencies, to come up with a new advertising idea. The fast-food chain is trying to improve its current “Taste is king” idea to bring it more in line with its earlier “Have it your way” slogan.

Good thinking.

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