Laura Ries

Menu proliferation can lead to identity crisis

Marketer Laura Ries discusses the problems with menu proliferation for restaurant brands.

In 2007 McDonald’s had 85 items on its menu. Today, it has 145. That represents an increase of 70.6 percent.

Taco Bell plans to double its annual domestic sales by 2021. And how is the brand planning to do that? According to analysts who attended an investor meeting, the majority of the increase will come from “more menu items and more dayparts.”

In addition to line extensions on Taco Bell’s main menu, a new breakfast lineup will roll out syste

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TAGS: Food Trends
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