McDonald’s, TGI Fridays ads most effective in 1Q

McDonald’s, TGI Fridays ads most effective in 1Q

“Positivity” and mouth-watering food resonate with consumers, Ace Metrix says

Puppies may have been a winning theme in general for television ads in the first quarter, but “positivity” and delicious-looking food and drink scored big for McDonald’s and TGI Fridays, according to a quarterly analysis by marketing analytics firm Ace Metrix.

Ace Metrix selected McDonald’s’ “Pay With Lovin’” ad and TGI Fridays’ “January” commercial as top ads of the quarter for quick-service and casual-dining restaurant brands, respectively, by evaluating the consumer response

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