McDonald’s taps web strategy to bolster NFL alliance

McDonald’s taps web strategy to bolster NFL alliance

Mobile, social marketing are centerpiece of campaign

In anticipation of the 2014 NFL season’s kick-off next week, McDonald’s is solidifying its position as the league’s official restaurant sponsor with a digital marketing campaign that rewards loyal football fans based on their tailgating prowess.

The Oak Brook, Ill.-based quick-service chain has a long history of partnering with local NFL teams. As it enters its second season as the league’s official restaurant sponsor however, McDonald’s is using a We

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