KFC targets Hispanic audience with family-focused campaign

KFC targets Hispanic audience with family-focused campaign

The chain is tapping into one of the nation’s fastest-growing consumer segments

KFC has launched a new campaign to appeal to the growing Hispanic market with an ad spot that represents how families, and the Hispanic community as a whole, can be united at the dinner table.

The campaign, titled “Together,” includes a television spot that portrays a nine-person, multicultural Hispanic family, sharing a KFC Favorites Bucket of fried chicken, as well as the meal’s accompanying chicken tenders and hot wings. The ad begins with a shot of what app

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