How McDonald’s franchisees help approve new marketing campaigns

A look at the process, as the chain prepares a Double Cheeseburger value promotion

McDonald’s Corp. will introduce an offer Monday for a Double Cheeseburger and small fries, priced at $2.50. The company believes the compelling value offer could help lift it out of a two-year sales slump.

Yet the promotion has been months in the making. It began as a regional offer, and then passed a series of committees and votes by the company’s 3,100 domestic franchisees, who have considerable say in McDonald’s marketing promotions.

The process il

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