McDonald’s Corp. will introduce an offer Monday for a Double Cheeseburger and small fries, priced at $2.50. The company believes the compelling value offer could help lift it out of a two-year sales slump.
Yet the promotion has been months in the making. It began as a regional offer, and then passed a series of committees and votes by the company’s 3,100 domestic franchisees, who have considerable say in McDonald’s marketing promotions.
The process il