Child with McDonalds Happy Meal

FTC study shows industry making progress on youth advertising

Research on QSR chains shows improvements in marketing directed at kids, but indicates more change is still needed.

Restaurants and food companies showed marginal improvement when it comes to marketing to children, a recent government study found.

And while some critics insist those companies still have a long way to go, the largest purveyors of kids’ meals contend that they have made more progress than was reflected in the study and will continue to strive to make further advancements in that arena.

In “A Review of Food Marketing to Children and Adolescents,” a r

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