2013 Forecast  Trends

Five trends for 2013: Marketing forecast

2013 Forecast & Trends

Loyalty goes mobile

As more U.S. consumers become smartphone users, restaurants will need to encourage repeated interactions with their brands on their customers’ mobile screens via apps or mobile-optimized websites. According to Kobie Marketing’s report “Omnichannel Loyalty Becomes Omnipresent in the New Year,” more than 25 percent of people who belong to loyalty clubs for restaurants and other retailers prefer to access such programs vi

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