Fast-casual media spending tracks upward

Fast-casual media spending tracks upward

Restaurant brands are increasing spending on traditional media like television and radio in an effort to up consumer visits.

For years, fast-casual chains promoted their brands by focusing on efficiently run locations powered by local store marketing muscle. More recently, however, several segment leaders have ratcheted up their advertising budgets to experiment with more traditional advertising tools like television and radio.

Nevertheless, even as officials at Chipotle Mexican Grill, Noodles & Company, Panera Bread and Smashburger test mass media’s power to enhance awareness and drive

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Contact: Desiree Torres

TAGS: Fast Casual
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