Controversial promo a 'clarifying moment' for Pizza Patrón

Controversial promo a 'clarifying moment' for Pizza Patrón

The chain reinvents itself as brand for Mexicans and has plans to renew growth.

At first glance, the next limited-time offer for Dallas-based Pizza Patrón set to debut Monday, the “La Chingona” pizza, seems like a familiar strategy for the brand, but the chain’s leaders classify the promotion as something bigger, calling it a “clarifying moment” that sets the brand up for significant repositioning.

One year ago, Pizza Patrón halted the sale of new franchise agreements and culled its ranks of franchisees who had become “di

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