Coffee Bean39s campaign includes billboards in Southern California

Coffee Bean's campaign includes billboards in Southern California.

Coffee Bean & Tea Leaf rolls out comprehensive media campaign

Millennials encouraged to "Keep Cool and Summer On" with iced coffee, Ice Blended drinks

The Coffee Bean & Tea Leaf has launched what it calls the most comprehensive advertising campaign in its 51-year history.

The “Keep Cool and Summer On” campaign targets Millennials and encourages them to drink iced coffee and the chain’s signature Ice Blended drinks. It includes outdoor, radio, video, online banner ads and social media placements.

Wongdoody, Coffee Bean’s recently appointed ad agency, developed the campaign, which centers on

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