Chuck E. Cheese’s to emphasize marketing to parents

Chuck E. Cheese’s to emphasize marketing to parents

Brand overhauls marketing after 1Q same-store sales fall 5 percent

CEC Entertainment Inc., parent to the Chuck E. Cheese’s and Peter Piper Pizza chains, is putting more emphasis on appealing to parents as it overhauls its marketing strategy, executives said Friday.

Executives at the Irving, Texas-based company, which has a total of 735 units across both brands, said they will continue to enhance kid messaging, but also work on keeping the concepts top of mind with parents to help boost same-store sales, especially at Chuck E. Cheese’s. In the f

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