Building up your brand

Building up your brand

Marketer Laura Ries discusses how taking a novel approach to branding can pay off for restaurants.

Each year, more than 20,000 food and beverage items are introduced in supermarkets across the United States.

In the food and beverage business, there’s always something new and different. That’s why restaurant chains and other foodservice establishments must remain up-to-date on all the new ideas.

That’s also why the restaurant industry is fertile ground for an entrepreneur who can take a new idea and turn it into a nationwide chain.

One o

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Contact: Desiree Torres [email protected]

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