Building up your brand

Building up your brand

Marketer Laura Ries discusses how taking a novel approach to branding can pay off for restaurants.

Each year, more than 20,000 food and beverage items are introduced in supermarkets across the United States.

In the food and beverage business, there’s always something new and different. That’s why restaurant chains and other foodservice establishments must remain up-to-date on all the new ideas.

That’s also why the restaurant industry is fertile ground for an entrepreneur who can take a new idea and turn it into a nationwide chain.

One o

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Already a member? .

If you are registered, please to access Premium Content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.