Buffalo Wild Wings names new creative agency

Buffalo Wild Wings names new creative agency

TBWA\Chiat\Day to help operator better connect with customers

Buffalo Wild Wings Inc. has chosen TBWA\Chiat\Day as its new creative agency, the company said Monday, as it looks to find more ways to connect with consumers beyond the humor for which its ads have become famous.

The storied Los Angeles-based ad firm, whose clients include Apple, Gatorade and Miller Lite, was awarded the contract after a competitive agency review that did not include Buffalo Wild Wings’ previous agency, 22squared.  

“We don’t change agencies very ofte

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