Buffalo Wild Wings to debut new ad campaign

Buffalo Wild Wings to debut new ad campaign

TV ads, social media promote chain as a sports-watching gathering spot

Buffalo Wild Wings is going big for March Madness with a multichannel ad campaign that begins this weekend and highlights the chain’s restaurants as prime destinations for basketball watchers at tournament time.

The campaign, the first in the Minneapolis-based operator’s new contract with ad agency TBWA\Chiat\Day, begins with the first in a series of episodic ads starring Steve Rannazzisi, the actor and comedian who stars in the FX program “The League.”

The first ad ap

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