Applebee’s teases new burgers with digital campaign

Applebee’s teases new burgers with digital campaign

Chain gives a taste of All-In Burgers with spoof video

Applebee’s is planning to roll out a new All-In Burger platform next week with a digital marketing campaign that unveils its “secret” recipe.

An amusing spoof video titled “You’ll Never Believe How These Applebee’s Burgers are Made” hit social media Tuesday. It portrayed a faux fan who infiltrates the chain’s Kansas City, Mo.-based test kitchen, plants several hidden cameras, walks in and pronounces, “I work here.”

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